Monday, September 17, 2012

Inexpensive Ways to Stylishly Extend Your Brand

My clients often ask me to design custom tissue paper and ribbon with their logo on them. I do like the look, but share with them that most manufacturers have minimums so you have to order large quantities, making the idea expensive. If you know you will use the ribbon and tissue in a timely matter it is worth it as is a stylish and effective way to extend your brand. If you know you won't use the ribbon and tissue that quickly-within 4-6 months (logos change, and storage can be an issue) I suggest a few other solutions.

1- Choose tissue, wrap, bags and ribbon in your corporate colours.
You can have fun mixing colours and it won't be expensive.

2- If sustainability is important to you, use natural, recycled ribbons, and tissues. (Your recycled paper insert cards should also let recipients know their gift has been wrapped with eco friendly items.)

3- If you know you will be storing or shipping your gifts avoid using ribbon at all as it always gets crushed. You want your gift to arrive the same way it left your hands, so instead create gift box sleeves that fit around the lid of the gift box. This was a solution we at Janet Helm created to ensure our clients' signature tartan scarf  boxes arrive exactly the same way they left. (as we know before the recipients receive their gifts so  many other people handle them- from a shipper, receiver, the odd border inspector, purchaser, managers, just to name a few!)

Gift sleeves created for Colliers tartan scarf gift boxes

Keep in mind, if you have more than one location- all locations should be using the same gift wrap, tissue and ribbon. This keeps your brand experience consistent with employees and customers as well as saves people time from running out to buy ribbon and tissue!

Have a gift wrap or giving challenge or question?
I would love to hear from you. Post a question or comment here.

Happy Giving!

Wednesday, September 5, 2012

Grateful for Blown Car Turbo!

Morning at Heffley Lake, BC 

I'm back at 'er this week after spending most of August on holiday, enjoying the beauty of British Columbia with family and friends. I'm grateful for the good food, good wine, good conversations and good belly laughs I shared around campfires, on decks and docks. What I find myself most grateful for though is my car breaking down in Cache Creek on the way back from Barkerville. I'll spare you the lengthy hot afternoon details and skip to us arriving by tow truck to Kamloops. The sun had set, and we were all a little cooler and calmer. We checked into a hotel for the night and I quickly realized I left my phone charger in my car which was now in the auto shop locked up for the night. At this point, I took it in stride, shrugged, and opened a beer.(I remembered to grab those out of the car!) I sat on the deck and asked a couple of hotel guests if they had a charger I could borrow. As my phone charged, we proceeded to introduce each other and share our, "what brings you to Kamloops" stories. Into our conversation I found out their four year old son has leukemia. With the hospital next door to the hotel, I found out many people stay there while visiting family and friends. I remember saying that night as I kissed my sons goodnight, "thank you for the blown turbo." I was reminded how grateful I am for my sons' health and that there is no good, no bad just how I react to a situation and every moment of the day is an opportunity for gratitude. 
I am grateful for my blown turbo!